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City of Allentown

Transforming the landscape of a city
Sometimes, it really does come down to location, location, location. At least, that’s the case for the City of Allentown. Located just an hour north of Philadelphia and a 90-minute drive west of New York, Allentown is strategically positioned. Serv­ing 30 million people from the area within a five hour drive, the city is well-connected with two major inter-states and the Pennsylvania Turnpike. Because of its location, the city has drawn a lot of interest from several companies who are looking to hit this regional marketplace.

Diversified economy and location key attractions for business

The local economy has recently diversified. Sev­eral Fortune 500 companies have planted roots in  the Allentown area, including PPL (Pennsylva­nia Power and Light), Air Products & Chemicals, Olympus, LSI, as well as Siemens, which has a facility in a neighboring community called Beth­lehem. While there are large corporations that dominate on the local landscape, small business­es are also on the rise.

Out of the 14,000 employers that work in the region, only 1,100 have 50 or more employees. Over the course of the last twenty years, the area has turned from one that consisted of larger firms to one that is now a community dominated by small business. Many people believe this change has helped the city weather the econom­ic storm. But it wasn’t always so easy.

Three years ago, when officials looked out to the horizon, they saw a place that was destined for financial failure.  With an $8-million budget deficit at the top of a list of numerous issues, the city was on the verge of bankruptcy and fiscal insolvency. With the help of a bi-partisan team of community leaders and financial experts, city council and the controller, the City put into place improved budgetary practices, balancing revenues with expenditures. The mayor didn’t hesitate to tackle difficult problems head on, bringing in new sources of revenue, restructuring the debt and ad­dressing the city’s pension liabilities. Three short years later, the city went from a projected deficit of $8 million dollars to a surplus of $14 million dollars—and did it without raising taxes.

Multiple challenges and budgetary cuts initiated change


Without a doubt, the city has had its good share of challenges along the way. Interestingly, good leadership has pushed the city’s major initiatives forward and upwards. Take this one example. “Mack Trucks decided to take their operations to North Carolina. We had over a 50,000 square foot corporate center here. With the help of a developer, Lehigh Valley Hospital is consolidating offices within the city” says Ed Pawlowski, Mayor of Allentown. The maverick of a mayor has initi­ated some creative problem-solving and put for­ward bold ideas to get the city back on the map. And it’s working.

With a third of the city’s police force retir­ing, which has since been rebuilt, the mayor has worked hard to push through new and in­novative ideas, including the installation of se­curity cameras and, perhaps more boldly, going after non-compliance offenders in a Landlord Hall of Shame. Some of the worst offenders that refused to comply with codes have their pictures of their homes in New

Jersey posted on the city website, in addition to the property owned in Allentown. “We send out press releases on the local newspapers, hold press conferences about these properties and post notices with their home phone numbers and home addresses, so constituents can write or call to let them know how much they appre­ciate them deteriorating their own property,” explains Pawlowski. “It’s had a tremendous effect; we have a lot of compliance as a result. People are starting to clean up their proper­ties, neighborhoods are improving and our crime rate is down by 20 percent over the last four years,” he adds.

Presidential visit draws attention the needs of small businesses

Last month, the Mayor and a number of business leaders met with President Obama just after his administration’s Jobs and Economic Growth Fo­rum in the Eisenhower Executive Office Building. At the end of the Summit, Obama summoned Pawlowski to the stage to introduce him to the audience and talk about his visit. “We talked about the challenges and opportunities affecting the city and his visit to Allentown the following day,” said Pawlowski.

The next day the President hosted a luncheon meeting with local small business leaders.  One idea that came from the meeting was a proposal for a tax credit which would be sold to equity inves­tors and would benefit an increasing number of small businesses. This is similar to what they are proposing with the carbon credits or the new mar­ket tax credits, so small business owners can ac­cess capital and be able to provide the resources that they need to expand and grow their business.
 
Another subject discussed was the idea of tax credits for angel tree investors or family and friends who financially assist small business owners.  “We talked about the struggles of run­ning a small business due to the lack of access to credit and the need to free up credit markets, or look for new ways.  There were some really innovative ideas that came out of that discus­sion in the diner, which I think President Obama listened to. In turn, he talked about how some of team members will be taking their suggestions and formulating them into some concrete policy ideas,” says Pawlowski, who added that he was impressed with the President’s intellect, abil­ity to grasp the facts, active listening skills and efforts to develop creative policies and solutions to aid job growth in the U.S. “It was truly a once-in-a-lifetime experience,” he says.

Key initiatives

Over the past two years, no less than $488,000,000 (almost a half a billion) in new development projects have sprung up in every sec­tion of the city. Here’s a list of the key initiatives.

1) Tax-free incentives attract investors: In its efforts to rebuild the local economy, the city is attracting corporate investors into what is referred to as Keystone Opportunity Zones, which provide relief from all state and lo­cal taxes for 10 years.  “We feel we are in a unique position to attract companies from New York and New Jersey, over the border. Our tax rate structure is very low, and we have an educated and hard working work­force which we hope to use to attract more companies to the city.

2) Riverfront development project:  there is about 140-acres of developable land and incidentally, it is on the only navigable wa­terway in the region. For many years, how­ever, the area was underutilized. But that is no longer the case. Allentown’s riverfront is seen as a great asset and jewel of the city, which is on the cusp of revitalization. A minor league hockey arena  is a key component in the development of the riverfront.  “The Phantoms triple A team of the Philadelphia Flyers had been playing in the Spectrum in Philadelphia.  That is being torn down for retail development.  The owners want to bring that team here, which will be great because we just picked up the Phillies’ triple A affiliate two years ago,” says the mayor.

3) Tax break: The city was able to obtain a spe­cial exemption from the state that allows them to use a sales tax for financing, so instead of all sales tax going to the state, that six per­cent goes toward paying for Tax Incremental Financing or, a TIF. “With that, we can actually provide some hotels and retailers financing for about 50 to 80 percent of the project’s cost, which they may not be able to  find anywhere else in the country,” explains Pawlowski.

4) Improving police force to reduce crime and improve quality of life.

A great place to live, work and invest

Allentown has come a long way in 20 years. The mayor agrees. “We have really matured as a city and as a region. We’ve come from an environ­ment where large corporations and industry dom­inated the landscape which is now diverse—both economically and culturally—mostly dominated now by small business,” says Pawlowski.

www.allentownpa.gov
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