ABJ - September 29 - Millions of people are already reading on Kindles. Kindle is the bestselling e-reader in the world for four years running. Amazon has now introduced the all-new Kindle family: three all-new Kindle e-readers that are smaller, lighter, and more affordable than ever before, and Kindle Fire, a new class of Kindle that brings the same ease-of-use and deep integration of content that helped Kindle reinvent reading, to movies, TV shows, music, magazines, apps, books, games, and more.

"We've now reached the magical two-digit price point for Kindle, twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top-of-the-line e-reader with free 3G, no monthly fees or annual contracts, and is only $149," said Jeff Bezos, Amazon.com Founder and CEO.

"Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand, all for only $199. We're offering premium products, and we're doing it at non-premium prices."

The Kindle Fire web browser Amazon Silk introduces a radical new paradigm, a "split browser" architecture that accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services Cloud. The Silk browser software is on both Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2).