Attunity
Originally stated by Francis Bacon in 1597, the aforementioned quote is perhaps one of the most common sayings often referenced in business circles because it has one singular truth; if knowledge is power, then having information—or being able to access it—is critical to a company’s success. In today’s digital era, where companies of all sizes are spending millions to build data finders with multiple databases and different generations of technology to better organize, access and exchange data or corporate information—well, you can probably anticipate what’s about to come next.
Consider glitches, incompatibility problems, reduced efficiency, even loss of revenue—and let’s not to forget undue frustration. Information can become lost in the abyss that is cyberspace, inaccessible or locked away. Meanwhile, the data continues to grow and becomes one of the most important aspects for customers, and increasingly critical for companies. That’s where Attunity comes in. The company bridges different databases in order to facilitate a real-time flow of the information that is needed in any corporation’s day-to-day operations. This market leader refers to their software as a solution to this common dilemma, ‘a maze of information.’
Attunity is a leading provider and software vendor of enterprise-class software products for real time data integration and event capture. As a global leader in the market, Attunity is one of the few that has made it their core business to connect different databases in order for systems to easily exchange information more efficiently. If knowledge is power and information is deemed critical for business, then it only makes sense that this company prides itself on having such a high level of experts on its global team—from management and IT professionals to its customer service and support department. “Keeping our employees happy, producing great products, producing them very quick—this is a company accomplishment,” says Shimon Alon, CEO and chairman of Attunity. He initially joined the company in 2004 as an investor.
For nearly two decades, this company has been supplying the world’s biggest and best organizations with their software solutions to unlock information, wherever it may be, and to identify key business events that require immediate action. Customers range from the finance and healthcare sector to retail companies and public service, all of which have turned to the provider for real-time data integration and event capture software that enables seamless access and delivery of data across various sources.
Helping customers do business better and faster
Headquartered in Burlington, Massachusetts, the company has an engineering head office in Israel, and they also have customer-support and sales offices around the world, enabling them to have a global presence to match a vast range of clientele. As a pioneer in federated data access and change data capture (CDC) technology, the company’s software has been installed at thousands of organizations worldwide and is the choice of many partners.
With such a diverse and global customer base, Attunity Stream and its change data capture technology in particular fills a gap where competitors have not yet thrived. “[CDC] is a unique technology in that it is also a big driver for our growth. More and more customers find this solution a key part of solving the ‘perfect storm’ or ‘maze of information’ as mentioned earlier,” explains Alon.
Strategic partnerships key to staying competitive
One aspect which makes this company’s approach stand out is its mutually beneficial partnerships with the likes of Microsoft, Oracle, IBM and HP, just to name a few. These partners leverage Attunity’s innovative products to provide advanced solutions and even offer expertise to help their customers get the most from their investment. “We are the bridge between any number of technologies —such as those provided by HP, Oracle and Microsoft—they cannot use or sell their product without us because like so many of them, with mergers and such, often times they use different platforms,” Alon says.
In order to build, train and support this partner community, the company launched what it calls the Attunity Partner Program (APP). This is a way of ensuring that partners reap the benefits and are rewarded for their loyalty. “We focus on selling directly to customers so we can stay very close to the market, in tune with the requirement, and introduce new products in other markets while we are working well with both large and small companies,” he says.
The next generation
Having delivered sophisticated data integration solutions for nearly 20 years, Attunity software products help businesses apply technology for dramatic competitive advantages. Through industry expertise and knowledge the company extends that product offering and ensures that its customers maximize the value of their technology investments. “We keep seeing more areas where our data integration is needed, most recently in what is called the database archiving market and we’re bringing the value of our software and its productivity to this market in collaboration with our partners,” says Alon.
Well-positioned and established in the market, Attunity has been rewarded with partners and customers who have remained loyal despite tough economic times. Put all those factors together and Attunity has morphed into market leader with global experience and unrivalled expertise. Moving forward, there is no doubt that this company will continue to expand its business even more on the global front.
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