Oxyfresh Personal dental care
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The clear choice
In a society that puts a great emphasis on sparkling white smile, isn’t it ironic that many mouth rinses use dyes to color their products? Oxyfresh users know they have nothing to fear because they know their product lines are dye-free, protecting their greatest asset.
Oxyfresh was formed when two technologies were combined to make a personal care product. In 1984, a periodontist looking for a dental ingredient that would be an effective mouth rinse for those with chronic bad breath met the owner of an industrial-scale manufacturer of a commercial deodorizer, they produced oxygene® (a proprietary ingredient that literally dissolves odor-causing microorganisms). It was a match made in business heaven, and the rest is history.
Headquartered in Coeur d’Alene, Idaho, Oxyfresh offers six product lines featuring more than 60 health and wellness products. “Under the dental care umbrella, Oxyfresh offers a high-end, personal, at-home dental hygiene program and that is our leading product line,” tells Richard Brooke, CEO of Oxyfresh. “Our secondary product line is pet care and dental hygiene for dogs and cats,” explains Brooke.
Typical customers in its primary market are well-educated baby boomers who earn a pretty penny. “Our biggest states are California, Texas and Florida,” tells Brooke, adding it sells several of its product lines across North America and worldwide. The proprietary formulas are designed in-house, but the manufacturing and distribution work is contracted out, one to Minneapolis and the other to Toronto, Canada.
Strategic decision ranks product the top
Oxyfresh made the strategic decision to make the product more attractive by ensuring there are no unhealthy additives. “Most dental product lines have toxic or staining ingredients. Our tastes better—it’s actually pleasing and pleasant rather than something you have to tolerate,” tells Brooke. He adds clinical studies show Oxyfresh’s dental care line actually work better. While the market it captures is small in the broad spectrum, the product line has certainly drawn the attention of several magazines, such as Forbes, Ok! Men’s Health and Best Health and has received many celebrity endorsements.
The clear choice for consumers was revealed after NBC’s Today Show reported a lawsuit against Proctor & Gamble, maker of Crest Pro-Health Rinse. The five-minute report cited “dozens of pages of complaints” from consumers who alleged tooth and tongue discoloration after using Pro-Health Rinse, which contains dyes for “shelf appeal.” In response to the claims and the lawsuit, the FDA released a statement that acknowledged “tooth and tongue staining may occur” with prolonged use of its competitors.
Casual work culture
Oxyfresh relies on more than 20 years of experience to guide distributors to their financial goals. Oxyfresh helps people build personal wealth through residual income. Residual income leads to personal freedom, something we all deserve. “Jean day is every day, so it’s very casual and a lot of fun,” tells Brooke, who is supported by a solid team who enjoy the benefits of having a flexible work schedule, more responsibility and authority, as well as juggling heavy workloads.
There are 220 shareholders in Oxyfresh, which is a privately-held company. “Most of our employees and top sales people who own a piece of the pie,” tells Brooke, adding he gave stock to employees for their loyalty and commitment. Within the multi-level or direct sales marketing industry, Oxyfresh is a member in good standing with the Direct Selling Association.
New product line launch
More recently, Oxyfresh launched its newest addition to the family of health-related products called, 21 Ten. “That is a company that was created to market a specific product called Life Shotz,” tells Brooke. This new product is a powdered mix that works against aging (superpower berries like acai, goji and coffee berry extracts), boosts the immune system and one’s mood (vitamin D, known as the Sunshine Vitamin) all in one drink.
Everyone knows the use-and-lose plastic bottles and piles of other trash are mucking up this solar system’s top planet at an alarming rate. That’s why Oxyfresh went with the powder route, which allegedly preserves the product’s potency at the same time.
With its well deserved reputation for its premium health and wellness product lines, Oxyfresh will continue to run its operations with integrity, a code of ethics and cultural commitment. No doubt with its strong presence in the marketplace, Oxyfresh will maintain its course to providing non-toxic and non-staining dental care products to many.
www.oxyfresh.com
In a society that puts a great emphasis on sparkling white smile, isn’t it ironic that many mouth rinses use dyes to color their products? Oxyfresh users know they have nothing to fear because they know their product lines are dye-free, protecting their greatest asset.
Oxyfresh was formed when two technologies were combined to make a personal care product. In 1984, a periodontist looking for a dental ingredient that would be an effective mouth rinse for those with chronic bad breath met the owner of an industrial-scale manufacturer of a commercial deodorizer, they produced oxygene® (a proprietary ingredient that literally dissolves odor-causing microorganisms). It was a match made in business heaven, and the rest is history.
Headquartered in Coeur d’Alene, Idaho, Oxyfresh offers six product lines featuring more than 60 health and wellness products. “Under the dental care umbrella, Oxyfresh offers a high-end, personal, at-home dental hygiene program and that is our leading product line,” tells Richard Brooke, CEO of Oxyfresh. “Our secondary product line is pet care and dental hygiene for dogs and cats,” explains Brooke.
Typical customers in its primary market are well-educated baby boomers who earn a pretty penny. “Our biggest states are California, Texas and Florida,” tells Brooke, adding it sells several of its product lines across North America and worldwide. The proprietary formulas are designed in-house, but the manufacturing and distribution work is contracted out, one to Minneapolis and the other to Toronto, Canada.
Strategic decision ranks product the top
Oxyfresh made the strategic decision to make the product more attractive by ensuring there are no unhealthy additives. “Most dental product lines have toxic or staining ingredients. Our tastes better—it’s actually pleasing and pleasant rather than something you have to tolerate,” tells Brooke. He adds clinical studies show Oxyfresh’s dental care line actually work better. While the market it captures is small in the broad spectrum, the product line has certainly drawn the attention of several magazines, such as Forbes, Ok! Men’s Health and Best Health and has received many celebrity endorsements.
The clear choice for consumers was revealed after NBC’s Today Show reported a lawsuit against Proctor & Gamble, maker of Crest Pro-Health Rinse. The five-minute report cited “dozens of pages of complaints” from consumers who alleged tooth and tongue discoloration after using Pro-Health Rinse, which contains dyes for “shelf appeal.” In response to the claims and the lawsuit, the FDA released a statement that acknowledged “tooth and tongue staining may occur” with prolonged use of its competitors.
Casual work culture
Oxyfresh relies on more than 20 years of experience to guide distributors to their financial goals. Oxyfresh helps people build personal wealth through residual income. Residual income leads to personal freedom, something we all deserve. “Jean day is every day, so it’s very casual and a lot of fun,” tells Brooke, who is supported by a solid team who enjoy the benefits of having a flexible work schedule, more responsibility and authority, as well as juggling heavy workloads.
There are 220 shareholders in Oxyfresh, which is a privately-held company. “Most of our employees and top sales people who own a piece of the pie,” tells Brooke, adding he gave stock to employees for their loyalty and commitment. Within the multi-level or direct sales marketing industry, Oxyfresh is a member in good standing with the Direct Selling Association.
New product line launch
More recently, Oxyfresh launched its newest addition to the family of health-related products called, 21 Ten. “That is a company that was created to market a specific product called Life Shotz,” tells Brooke. This new product is a powdered mix that works against aging (superpower berries like acai, goji and coffee berry extracts), boosts the immune system and one’s mood (vitamin D, known as the Sunshine Vitamin) all in one drink.
Everyone knows the use-and-lose plastic bottles and piles of other trash are mucking up this solar system’s top planet at an alarming rate. That’s why Oxyfresh went with the powder route, which allegedly preserves the product’s potency at the same time.
With its well deserved reputation for its premium health and wellness product lines, Oxyfresh will continue to run its operations with integrity, a code of ethics and cultural commitment. No doubt with its strong presence in the marketplace, Oxyfresh will maintain its course to providing non-toxic and non-staining dental care products to many.
www.oxyfresh.com
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