Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

WRITTEN BY Verne Harnish

As American author, inventor and futurist Richard Buckminster “Bucky” Fuller once said: “If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.” Verne Harnish has taken a similar approach by providing a practical book that is full of ideas to help grow a business. It is written for small-and medium-sized businesses. Harnish argues the most important decisions a business owner must make are four-fold:

PEOPLE

-Pay great performers well above the industry average
-One great person can outperform the average person by 300 per cent

STRATEGY

-Prepare a detailed one page Strategic Plan using Verne’s ‘Planning Pyramid’ that covers: Core Values, Purpose, Targets, Goals, Actions and Schedule

EXECUTION

-Clearly articulate to employees the five most important priorities to move the company to the next level and have every employee determine their own top five.
Recognize your top one of five priorities

CASH

-The management of cash is one of the greatest tools in growing a business
-If you are a small or medium-sized business owner who follows Harnish’s recommended steps, your business will flourish with the least amount of stress possible.
-This book will definitely help you strategize, plan and implement the steps you need to grow your business with imminent results and long-term success.