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Book Reviews » Aug/Sep 10

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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

By Steven D. Levitt & Stephen J. Dubner
A non-fiction book written by Steven D. Levitt, an Economist at the University of Chicago, and Stephen J. Dubner, a journalist with The New York Times, Freakonomics analyzes a theme of unconventional wisdom and the incentives that act as foundation to modern life, while the
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Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely
In simple terms, Dan Ariely’s Predictably Irrational acts as a layman’s guide in his exploration of economics and how it relates to human behaviour. Research shows that when analyzing behavioural economics, people behave irrationally in a predictable fashion.Scientific yet immensely readable, Ariely’s standard economic theories
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